Etsy Shop Manager — how common seller tasks work
How Etsy Shop Manager tasks work: create and renew listings, ship and complete orders, understand fees, get paid, set shop policies, read shop stats.
Etsy Shop Manager — how common seller tasks work
Product summary
Shop Manager is the seller control panel on Etsy.com, reached by signing in from a desktop or mobile browser. Sellers run their shop from it: creating and renewing listings, completing and shipping orders, tracking money in the payment account, setting shop policies, and reading shop stats. Its Dashboard surfaces what needs attention from the last 30 days — orders to ship, messages to answer, listings to renew — alongside totals for views, visits, orders, and revenue.
Key concepts
| term | meaning |
|---|---|
| Shop Manager | The seller-side dashboard on Etsy.com where all shop management happens. |
| Dashboard | The attention view: last-30-days items to act on plus views, visits, orders, and revenue totals. |
| Listing | One item for sale; a listing stays live for 4 months and then expires unless renewed. |
| Orders & Shipping page | Where open (uncompleted) sales are listed, completed, and shipped. |
| Payment account | Where Etsy Payments sale funds land and where fees are deducted before deposits. |
| Deposit schedule | How often available funds move to your bank: daily, weekly, biweekly, or monthly. |
| Shop policies | Your returns and exchanges, cancellations, and privacy terms, managed under Settings. |
How common tasks work
Create and renew listings
| task | where | steps | notes |
|---|---|---|---|
| Create a listing | Shop Manager, Listings | 1. Select "Add a listing". 2. Pick the category that best describes the item. 3. Upload photos (up to 20) and optionally short video (5-15 seconds). 4. Fill in the required details, choosing a physical item or digital files. 5. Select "Publish". | Listing fee is $0.20 USD per listing (as of August 2026); the listing goes live immediately after publishing. |
| Renew a listing | Shop Manager, Listings | 1. Leave automatic renewal on (the default for new listings), or 2. turn it off and renew manually when the listing expires. | Each renewal costs $0.20 USD and resets the 4-month clock; the listing keeps its view count, favorites, and web address (as of August 2026). |
| Edit a listing | Shop Manager, Listings | 1. Open the listing and change details. | There is no fee for editing a listing (as of August 2026). |
Complete and ship orders
| task | where | steps | notes |
|---|---|---|---|
| See what needs shipping | Orders & Shipping | 1. Open Shop Manager, then Orders. 2. Check the New tab for sales you have not completed yet. | The Dashboard also flags orders that need shipping. |
| Complete an order | Orders & Shipping | 1. Select the "Complete order" icon on the order. 2. Choose a Ship date — up to 3 days in the future. 3. If shipping outside Etsy, pick the shipping carrier and add tracking information. | Etsy sends the buyer's shipping notification on the package's ship date, not before. |
| Buy a shipping label | Orders & Shipping | 1. Find the order. 2. Purchase and print the label from Etsy. | Available to sellers in the US, Canada, UK, and Australia; carriers depend on your location (as of August 2026). Buying a label completes the order automatically and notifies the buyer on the label's ship date. |
Understand fees and get paid
| task | where | steps | notes |
|---|---|---|---|
| Know the selling fees | Payment account | 1. Listing fee: $0.20 USD per listing and per renewal. 2. Transaction fee: 6.5% of the order total, including shipping and gift wrap you charge for. 3. Payment processing fee: a set rate plus a percent that varies by country. | All as of August 2026. Fees are deducted automatically from your sales funds; the remainder is your current balance. |
| Get your deposits | Finances, Payment settings | 1. Keep a valid bank account on file. 2. Under "Deposit schedule", choose daily, weekly, biweekly, or monthly. | New sellers default to weekly deposits every Monday (as of August 2026). Updating bank details places a 5-day hold on funds in the payment account. |
Verify in the product: deposit minimums, deposit fee thresholds, and payment processing rates vary by country.
Set shop policies
| task | where | steps | notes |
|---|---|---|---|
| Set returns and exchanges | Shop Manager, Settings, Policy settings | 1. Choose whether you accept returns and/or exchanges. 2. Pick the return window from the dropdown. 3. Select "Save and apply". | Return policies attach to individual listings rather than as one shop-wide policy. |
| Cover the rest | Policy settings tabs | 1. Review the Returns & exchanges, Cancellations, Privacy, and Fixed tabs. | Policies cannot be edited from the Etsy Seller app — use desktop or mobile web (as of August 2026). |
Sellers outside the EU must set a return policy whenever they create or edit a physical-item listing, even if the policy is that returns are not accepted (as of August 2026).
Read your stats
| task | where | steps | notes |
|---|---|---|---|
| Check the 30-day pulse | Dashboard | 1. Open Shop Manager. 2. Read the last-30-days stats: total views, visits, orders, and revenue. | The same view lists items needing attention, like listings due for renewal. |
| Go deeper | Stats | 1. Open the Stats area of Shop Manager for the fuller performance picture behind the Dashboard numbers. | Use it to see how the shop is performing over time. |
Limits & gotchas
- Listings expire after 4 months; automatic renewal is the default on new listings and charges $0.20 USD each time (as of August 2026).
- The 6.5% transaction fee applies to the whole order amount — item plus shipping and gift wrap you charge — not the item alone (as of August 2026).
- Payment processing fees stack on top of the transaction fee and vary by country (as of August 2026).
- Changing bank details places a 5-day hold on funds before deposits resume (as of August 2026).
- A Ship date can be at most 3 days in the future, and the buyer's shipping notification waits for it (as of August 2026).
- Shop policies cannot be added or edited from the Etsy Seller app (as of August 2026).
- Funds must clear the deposit minimum to be sent; small deposits under the fee threshold can incur a deposit fee (as of August 2026).
FAQ
Why did my listing disappear?
Listings expire 4 months after they are listed or renewed. If automatic renewal was off, the listing went inactive at expiry — renew it from the Listings page ($0.20 USD) and it returns with its views, favorites, and web address intact.
How much does it cost to sell on Etsy?
As of August 2026: $0.20 USD to list or renew an item, a 6.5% transaction fee on the order total (including shipping and gift wrap you charge), and a payment processing fee that varies by country. Verify in the product: your payment account shows the exact fees charged to your shop.
When does my money reach my bank?
Sale funds land in your payment account, then move to your bank on your deposit schedule — daily, weekly, biweekly, or monthly. New sellers start on weekly Monday deposits (as of August 2026), and a bank-details change adds a 5-day hold.
Do I have to accept returns?
No, but if you sell outside the EU you must still declare a return policy on each physical listing — even one that says returns and exchanges are not accepted. Policies are set under Settings, Policy settings.